This week’s episode of Social Media Week’s Leads2Scale podcast features Aaron Goldman, Chief Marketing Officer of 4C.

4C is a data science and media technology company that improves marketing effectiveness and efficiency for brands, agencies, media companies like eBay, NBC and Sony Pictures.

Aaron is another one of our seasoned Social Media Week speakers and will be taking the stage again at our London conference this coming November.

Back in April, at our New York conference, Aaron gave a talk and shared with our attendees how data can sometimes reveal surprising and counterintuitive insights and walked the audience through a number of ways to leverage these insights to better engage with their target audiences.

If you’re interested in learning more, Aaron’s talk is available to stream via smwinsider.com.

Featured in this episode, Aaron discussed:

  • How 4C is connecting TV data to the digital ad buying experience
  • The potential symbiotic relationship between brands, social, and analytics companies
  • How they approach B2B marketing, including their approach to account-based marketing.

Listen and subscribe via the following platforms: Anchor, Apple Podcasts, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, Castbox, Overcast, and Stitcher.

If you have suggestions for who we should interview or what topics you would like us to cover, please reach out to us at leads2scale@socialmediaweek.org.

Learn the latest trends, insights and best practices from the brightest minds in media and technology. Sign up for SMW Insider to watch full-length sessions from official Social Media Week conferences live and on-demand.

The post NEW PODCAST: Account-Based Marketing at Scale with Aaron Goldman, Chief Marketing Officer of 4C appeared first on Social Media Week.


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